"You guys are going to Eataly, right?" she asked expectantly.
Well obviously I hadn't kept up with the foodie buzz in New York. Eataly is a new venture co-helmed by Mario Batali, Lidia Bastianich and others and it is an enormous Italian Food marketplace down on 23rd and Fifth Avenue. Well, needless to say it's not a secret, in fact within only a few months of opening the place has turned into the site of a daily mob scene.
As I get older and crankier, I find that I am quite crowd-averse and the Eataly experience, while fun, was also a little overwhelming.
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The door in is pretty unprepossessing and looks like all it leads to is a modest cafe and gelato bar, but inside the space is enormous, with specialty food areas, restaurants, wine bar, pizzeria, rosticceria... The list goes on and on.
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Finding your way around can be a frustrating mess, since the crowds make the narrow entrance and indeed the entire space pretty hard to maneuver in. I wish they hadn't just plonked restaurant tables in the middle of the floor, it's almost impossible to find a clear path through if you're a shopper (go around the perimeter) and it's difficult to figure how you get a table if you're a diner. (look for the seating checkpoint signs on the square columns).
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At Eatlay for most things you get a basket and just start gathering products, chocolates, bread, pasta, cheese, truffle butter... The checkout is over by the 23rd street exit and you can pay for most everything at once.
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They have large walls of salumi, cheeses. There is a pastry spot which sells tempting cannolis, and a rosticceria where a very tasty roasted chicken costs between $8-$15.
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The vegetable stands are unmanned, but the produce looks nice and fresh.
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The cheeses are also unmanned, so there is no cutting to order, or samples. Everything is wrapped in plastic already in a grab -and-go sort of situation. But they stock the usual suspects of Italian Cheese: taleggio, robiola, parmagiano and padano, plus a few unusual items. Nothing crazy though.
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All on all, while I like Eataly for a lot of things, I think I wouldn't make it a regular place to shop however. It's more of a tourist destination in the mold of the San Miguel market in Madrid or San Francisco's Ferry Building, and less like the Barcelona Boqueria or even the Mercato Centrale in Florence.
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It's definitely fun to come in and wander, and maybe pick up some foodie gifts or make a basket of goodies for a friend, but if I were cooking a serious dinner, I might take advantage of other smaller and less pricey places around the city for my supplies.
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The pasta selection.
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Meat cuts were good-looking and their blanket of tripe was lovely.
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Lots of prepacked meat in cases though.
Still, nice for a visit, but I don't know if it will be worth the fight through the crowds on a regular basis.